Why this course
A lit, Inrange-tracked range with a full kitchen looking out over it is a second business, and no product on the market joins it to the golf side. Longest Drive, Nearest to the Pin and Shrinking Targets belong in the same app as the scorecard, because it's the same golfer.
Bay sessions, ball counts, every shot tracked.G-37G-39
The same golfer, on the seventh fairway two days later.G-22G-24
Sunrise to 11pm, lit and Inrange-tracked, with a kitchen that runs 6am to 11pm looking straight out over it. Most courses have a range. Very few have one open sixteen hours a day with a kitchen attached.
The part that isn't a feature
Everything else on this page is a feature. This one is an asset, and it's the reason to do this at all.
| Today | After |
|---|---|
| A tee sheet. | Who they are. |
| A name on a line for a time on a day. | How often they play, and when they stopped. |
| No idea what they drank, what they spent, or when they last came. | What they spend, on what, across golf, range, food and events.C-22 |
| No way to reach them that you own. | A direct channel you own, and their handicap, and their usual group.C-18 |
| The relationship ends when they drive out of the lot. | It doesn't. |
Worked through with illustrative figures: what a customer list makes possible.
What it's worth
We don't have your figures yet, so we haven't invented any. Move the sliders.
Concept proposal - not an official Palm Beach National product. All figures are illustrative placeholders until they are yours.