The same person, on the same Saturday, playing the same round. On the left is what the course can know when the booking arrives through somebody else's channel. On the right is what it knows when the booking is its own. Nothing on the right is a projection — every figure is already on screen in C-18 and C-20, built and clickable.
A tee-sheet vendor knows the first block. It is the largest one, which is exactly why the mistake is easy to make: 65% of this golfer's value looks like the whole of it. The other $2,160 — the range, the food, the league, the shop — is 35% of what he is worth to the property, and today it is invisible at the moment it could be acted on.
It also runs the other way. The reason he is worth $6,140 rather than $3,980 is that somebody sold him a bay, a bucket, a burger and a Thursday night. None of that gets sold to a name the course cannot see.
Played twice, never booked online — 138C-20 · Broadcast composer · an audience that only exists because the booking is PBN's
That is not a segment somebody thought up for a slide. It is a query against records the course holds, sitting in a screen that is built: 138 people who have been here more than once and have never used the direct channel. Through a marketplace that list cannot be written at all — the course does not hold the names to query. On its own rails it is an audience with a message worth sending, and the message costs the price of a push notification.
This is not an argument against anyone. A marketplace sends a course golfers it would not otherwise have had, and that is worth paying for. Palm Beach National should keep every channel that fills a tee sheet on a Tuesday in August.
The argument is narrower: a course should own the record of who came. Right now the busiest booking channel keeps the customer and hands over the transaction, so the property is renting access to its own golfers — and the eleven blank rows on the left are the rent.
What it costs to change is one thing: being the place the golfer books. Everything on the right side of this page follows from that single fact, and none of it requires the golfer to do anything they were not already doing.
The direct channel has to be won rather than declared. Two open items, both in 09-OPEN-QUESTIONS.md, decide how fast: PBN's existing marketplace agreement may restrict or tax the direct channel, and rate-parity terms — if present — constrain what the member rate on P-03 is allowed to be. Neither changes what the record is worth. Both change the timetable, and a version of this page that left them out would be the kind of claim that gets checked and found short.
02-SCREEN-INVENTORY.md.