Concept proposal
Tee times, bays, food, leagues, scoring and GPS. One place, from the parking lot to the last putt.
Concept proposal - not an official Palm Beach National product.
The part a website can't reach
It's new, it's good, and it does what a website is for - it markets the property and gets people to come. Everything below happens after that. In the pro shop queue. On the seventh fairway. In a bay at eight o'clock at night.
Your range page invites people to reserve a bay. There's nowhere for that to land yet. The demand signal is published; nothing can receive it.G-37
Smash Pass sells itself. Right now closing it means someone picks up the phone during a shift.G-51
Booking works. It just happens somewhere else, under someone else's brand, and the relationship with that golfer ends there.G-12
A golfer is on your property for most of a working day. For all of it, the only channel to them is a cart that has to physically find them. That's not a website problem and no amount of web investment closes it.
One day at Palm Beach National
A golfer touches almost everything you run between the first coffee and the last putt. Today each of those moments lands in a different product with its own idea of who they are.
The prototype
Tap anything. Three people, one property, one day.
Why this course
A lit, Inrange-tracked range with a full kitchen looking out over it is a second business, and no product on the market joins it to the golf side. Longest Drive, Nearest to the Pin and Shrinking Targets belong in the same app as the scorecard, because it's the same golfer.
Bay sessions, ball counts, every shot tracked.G-37G-39
The same golfer, on the seventh fairway two days later.G-22G-24
Sunrise to 11pm, lit and Inrange-tracked, with a kitchen that runs 6am to 11pm looking straight out over it. Most courses have a range. Very few have one open sixteen hours a day with a kitchen attached.
The part that isn't a feature
Everything else on this page is a feature. This one is an asset, and it's the reason to do this at all.
| Today | After |
|---|---|
| A tee sheet. | Who they are. |
| A name on a line for a time on a day. | How often they play, and when they stopped. |
| No idea what they drank, what they spent, or when they last came. | What they spend, on what, across golf, range, food and events.C-22 |
| No way to reach them that you own. | A direct channel you own, and their handicap, and their usual group.C-18 |
| The relationship ends when they drive out of the lot. | It doesn't. |
Worked through with illustrative figures: what a customer list makes possible.
What it's worth
We don't have your figures yet, so we haven't invented any. Move the sliders.
Two ways in
There are two versions of this and the difference is where your data lives. Which one you get is a discovery answer, not a sales answer, and we would rather find out than guess.
If your tee sheet, your POS and your range system expose an API - and if your agreements allow us access to it - the app sits on top of what you already have. Nothing gets ripped out. Your tee sheet stays the tee sheet, your POS stays the POS, and the golfer gets one place to do all of it.
Whether this door is open depends on your contracts and on what those systems actually expose. We don't know yet, and anyone who tells you they do hasn't read them either.
If the systems won't open, or you'd rather not keep paying for them, we build the pieces ourselves and host them, shaped to exactly how you run the property. Not a configuration of somebody else's product. Yours.
This is the bigger project and we would say so before you signed anything, not after.
You book through TeeItUp, operated by GolfNow. Those agreements often carry inventory commitments and exclusivity terms, and they decide whether we can be a booking channel into your existing sheet, or whether booking has to work differently. We don't know your terms. Nobody should quote you a scope or a timeline before that question is answered, and we're not going to. We'd rather raise that with you now than discover it after you've signed something.
Answer the questions that change the shape of the project. Contracts, APIs, the Inrange conversation, alcohol policy, and four hours watching a Saturday morning and a Thursday range night. Nothing golfer-facing ships in this phase, and that's correct.
A golfer can do their whole visit in the app, and your staff can run the day from the console. This is the phase that has to be genuinely good - a mediocre first version poisons adoption and there's no second launch.
The features that make golfers stay and stop your staff using spreadsheets entirely.
Wearables, cart screens, coaching and fittings. Only once the core is proven.
GPS is third on purpose. It's the most exciting piece and the most expensive, so booking and ordering are already earning while the hard mapping work is in flight. If it slips, the product still works.
What actually exists
The ones that are built are rendered. The ones that aren't are ghosted, with the same ID and the same one-line purpose as the rest. Nothing is hidden and nothing is padded - a wall showing only what exists would misrepresent this in both directions, because it hides the plan and flatters the progress.
Counts are read off the cells on this page, not typed into a caption. Tap a flow to see which screens it touches, and in what order. They're the same three you tapped above.
Who's asking
Palm Beach National would be the first course on this platform and our design partner. That means favourable terms, and it means real access - time with your staff, a Saturday morning, a Thursday range night, and your actual numbers instead of our placeholders. What we want back is a reference and a written case study once it works.
As a design partner you also get to decide which of the two doors we go through - fit what you already run, or let us build and host it. That call comes out of discovery with you, not out of a proposal written before we've seen your contracts.
This was built as a platform, not as one course's app. Everything you've tapped through is driven by tokens - the brand, the mascot, the programme names, the daypart labels. A second course is a value swap, not a rebuild. If you're looking at this for a portfolio rather than a property, that changes the conversation in your favour and we should have a different one.
That's the whole ask. Not a project, not a budget, not a decision. Thirty minutes to walk you through this properly and hear where we've got your property wrong - and a look at the tee sheet agreement, because it's the one thing that could change the shape of all of it and neither of us should guess at it.
Concept proposal - not an official Palm Beach National product.